Why Your Current Beauty Products Are Not Working.

Written by , MA (Mass Communication & Media Studies) Esha Saxena MA (Mass Communication & Media Studies) Experience: 3 years

Ever notice how sometimes you pick up a product from the supermarket shelf… and when you get home and use it, you really like it!

But as the days and weeks pass, you start to get bored. The product doesn’t seem to be that effective anymore. You lose interest in it. And soon, you’re in the shops, or on amazon, looking for a new face wash or moisturizer.

Why We Keep Changing Products

The real reason we don’t stick to one product is simple. It usually makes very little difference in our skin. If you saw a visible 100% improvement in your skin, you wouldn’t change your products!

If your skin became visibly smoother or softer, and you could feel the change. Or, if people started noticing and complimenting your skin, would you change your products? Of course not!

The Real Reasons Why Products Never Show Much Improvement

There are many reasons why products don’t show great improvement in your skin. Let’s look at main reasons now.

1. One Size Fits All Approach

Every manufacturer has to make products that are suitable to 90% of their customer base. Even if the product is for oily skin, not everyone’s oily skin will be the same.

For example, a 30 year old working woman with oily skin has a certain skin type. A 20 year old college student may also have oily skin, but her needs are still different.

The 30 year old may have a long commute and exposure to pollution. The 20 year old may have acne issues, and a need to clean pores thoroughly.

The 30 year old is facing skin barrier damage due to continuous exposure to hundreds of chemicals (1). Whereas the 20 year old has sensitive skin that reacts to light with redness and burning.  

These are just examples to show that even within oily skin, people can have very different skin characteristics.

But, manufacturers need their products to “work” for everyone. So they leave the important things out – so that the ones with sensitized and damaged skin don’t get a reaction. And they keep concentrations weak, so that everyone can “safely” use these products.

Unfortunately, the ingredients, concentrations, and overall formulation is thus too weak. And it doesn’t have much effect.

One product doesn’t suit all. And it never can.

2. Your Skin Keeps Changing

Another factor for low product effectiveness is skin’s changing characteristics.

That is, your skin keeps changing depending on many factors.  

Let’s take the example of the 30 year old in New Delhi.

If she was to change her job, and move to a different city, such as Mumbai, her skin too will change.

This is because Mumbai is much more humid than Delhi across the year. Additionally, pollution levels vary from city to city, and within parts of the city itself.  This affects the skin’s barrier, and thus its needs.

In Delhi, if she was traveling by A/C cab, versus taking the train in Mumbai, her exposure to the environment changes.

In this way, her skin will adapt to the environment, and change accordingly.

This is just one example of what causes your skin’s characteristics to change.

Some of the factors that affect skin’s changing characteristics are:

  • The Changing Weather
  • Where You Live
  • The Products You Use
  • Your Age
  • Your Lifestyle
  • Your Commute
  • Time Spent Outdoors, etc.

Here too, one product cannot take care of your skin, as your skin’s needs are always changing.

3. Your Current Skin Care Routine & Products

Your products play a large part in determining your skin. That is, if you have been using products with harsh ingredients, it will damage your skin.

Same goes for products with problematic ingredients like SLS, SLES, Parabens, etc.

Using products that are unsuitable for your skin can also cause damage. For example, an oily skin person who uses a strong cleanser is also removing key lipids while addressing excess oiliness.

Using products that aren’t pH balanced leaves skin open to external attacks. Bacteria, fungi and microparticulate pollution can thus enter skin, and cause damage. (2)

Thus, using unsuitable, unsafe or harsh products damages skin. In order for any product to be effective, the product needs to suit your skin, and work on fixing the damage.

So Now What? What Is The Right Method To Good Skin?

Giving your skin what it needs to stay healthy, issue free and “glowing” is actually not that hard. It consists of three steps:

1. Knowing Your Skin

Before you can think about which products you need to use on a daily basis, it is important to know your skin. What is your skin type? What are its characteristics? How about your lifestyle, and your location?

Have you been using products that may have hurt your skin? Is your skin sensitive to products, or light? Do you have acne, or acne scars? Or even tan or dark patches?

Answering these questions helps you understand your skin’s nature, and it’s needs.

2. Getting The Right Products

Using the right products on your skin makes all the difference. When it comes to products, the key things for you to consider are:

  1. What do I need to do on a daily basis? For example, cleaning my face, moisturizing my face, and addressing my dark spots.
  1. What are the ingredients that are suitable for my skin type, and for this purpose?  Are they effective? Are they available?
  1. Are the products that I am using safe? Do they meet safety standards? Are there any harsh ingredients I am exposing my skin to? Using harsh products might give you an artificial “benefit,” but will damage your skin as the days go on.   

3. Keeping Your Products Updated

As we know, skin changes from time to time depending on many factors. That’s why it’s important to keep checking if the products you are using are the ones you really need. No one regimen lasts a lifetime, so staying up to date with your skin and products is key.

The Best Way To Get Great Skin Care (And Thus, Great Skin!)

Given that you need to know your skin, get the right products, and follow up, a dermatologist is best.

A dermatologist can help you identify your skin’s needs. And address your skin issues. He or she can issue the right products that are best suited and most effective for you. He or she can also keep following up with you to keep your skin care on track.

But, there are a 2 main issues with dermatologists.

1. Expense

Dermatologist appointments are expensive. So are the products they recommend. If you have a skin issue, the cost will be higher. A year’s worth of appointments and products can be as much as 7,000/- Rs. a month on average. A quality dermatologist may be even be more expensive depending on your city.

2. Time

Finding a time when both you and the dermatologist are available can be an issue. So is making time in your schedule. Then there’s the drive and the waiting room. Then there’s the drive back. All these are barriers that can make you skin or even never schedule an appointment.

An Easy Option That’s Affordable To Everyone

If the above sounds like a lot of work, and a lot of money, there is another option.

SkinKraft is offering India’s first customized skin care regimen. SkinKraft works by

a) Doing an analysis of your skin through their SkinID™ questionnaire

b) Providing the right products for your skin

c) Following up to ensure your products always match what your skin needs.

Thus, SkinKraft offers a dermatologist approach to skin care. Yet, the excess cost and inconvenience of a dermatologist doesn’t apply.

SkinKraft products are 100% dermatologist-verified, and meet international standards for safety. Their superior effectiveness is because they are customized for your skin. Thus, providing your skin with exactly what it needs for essential daily care.     

If you’re looking achieve great looking and feeling skin, SkinKraft is a great option. Their products feature Japanese ingredients and are specially formulated for Indian skin.

When it comes to skin care, the best time to act is right now. This way you can address any existing damage, and repair your skin.

They offer a 1 month trial pack for anyone who wants to experience  customized skin for the first time. However, they recommend the 3 month option, as that gives your skin time to adapt. 3 months means 3 skin turnover cycles, and the effects of the right regimen really begin to show here.

To begin, know your skin better with the SkinID™ questionnaire from SkinKraft. It’s free for a limited time, so make sure you act now & don’t miss out!

Customized skin care is the future of skin care. It is the difference between guessing & hoping, and knowing what your skin needs.

And when it comes to soft, smooth and even skin, that is the difference.

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Esha Saxena

Esha SaxenaBeauty & Lifestyle Writer

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