Today Show Hosts Ranked by Net Worth (2025 Edition)

Few American TV institutions have enjoyed the longevity and cultural impact of NBC’s Today Show. Since debuting in 1952, Today has become the premier morning news program, with a diverse cast of anchors, meteorologists, and hosts who have helped shape its winning formula. In 2025, the show’s popularity remains robust, and the hosts’ net worths rank among the top in television. This article explores the financial profiles, career highlights, and backgrounds of the most prominent Today Show hosts, based on authoritative sources and public records.

Table: Net Worths of Today Show Hosts in 2025

Meet the Today Show Hosts: Biography & Wealth

Let’s take a closer look at each Today Show host’s background, role on the show, notable projects, and what’s contributed to their financial standing in 2025.

1. Al Roker

• Net Worth: $70 million (2024)
• Salary: Approx. $10 million annually
• Main Role: Longtime weather anchor and co-host
• Other Projects: Author of several books, podcasts, and cooking shows

Al Roker is one of the highest-paid personalities on NBC, with more than 40 years in broadcasting. Known for his affable personality and sharp meteorological skills, Roker’s salary reflects both longevity and popularity. Beyond weather reports, Roker frequently contributes to the show’s broader content, has written multiple best-selling books, and co-hosts the NBC morning podcast Off the Rails with Dylan Dreyer and Sheinelle Jones. Roker’s estimated net worth is consistently validated by The Street and other financial rankings.

2. Savannah Guthrie

• Net Worth: $40 million
• Salary: Approx. $8 million per year
• Main Role: Co-anchor since 2012, legal analyst
• Career Background: Lawyer, former White House correspondent

Since joining Today in 2011, Savannah Guthrie rapidly ascended to the top of the morning show hierarchy. Known for her incisive interviews and journalistic rigor, Guthrie previously covered high-profile beats as a legal analyst and White House correspondent. Her salary and net worth have grown to reflect her prominence on NBC’s flagship program, with Forbes and multiple outlets reporting figures around $40 million.

3. Hoda Kotb

• Net Worth: $30 million
• Salary: Approx. $7–8 million annually
• Main Role: Co-anchor of Today’s main program and fourth hour
• Other Projects: Published author, host of SiriusXM podcasts

Hoda Kotb has become a household name due to her warmth, charisma, and ability to connect with viewers. She joined NBC News in 1998 and transitioned to Today full-time in 2007, later co-anchoring with Kathie Lee Gifford and eventually Savannah Guthrie. Kotb’s numerous book deals and media appearances help fuel her $30 million net worth. Her annual salary places her among the highest earners in morning television.

4. Willie Geist

• Net Worth: $14 million
• Salary: $5 million/year
• Main Roles: Host of Sunday Today & third hour anchor
• Other Endeavors: Occasional fill-in host for NBC Nightly News, podcast host

Willie Geist, son of acclaimed journalist Bill Geist, graduated from Vanderbilt University and steadily built a reputation as a sharp, witty broadcaster. Since joining NBC in 2005, Geist became one of the key figures on the third hour of Today, as well as the host of Sunday Today. His net worth—reported to be $14 million—reflects both salary earned at NBC and other ventures such as podcasting and independent broadcast work.

5. Jenna Bush Hager

• Net Worth: $14 million
• Annual Salary: $4–5 million
• Main Role: Fourth hour co-host (since 2019)
• Other Ventures: Book club host, podcast creator, author
• Background: Daughter of former U.S. President George W. Bush

Jenna Bush Hager joined NBC News in 2009, originally as a correspondent, and quickly became a morning show favorite. In addition to co-hosting Today’s fourth hour, she launched Read with Jenna, a successful book club, and in 2023 began a podcast titled Open Book with Jenna. Her net worth combines her income from television, publishing projects, and family inheritance—solidifying her position as one of Today’s most financially secure hosts.

6. Craig Melvin

• Net Worth: $14 million
• Annual Salary: $5–6 million
• Main Roles: Flagship Today Show co-anchor (2025), anchor since 2018
• Background: Former news anchor at WIS-TV and WRC-TV

Craig Melvin’s star has steadily risen since joining NBC News in 2011, with significant roles on Today and other programs. By 2025, Melvin co-anchors the main 7–9 a.m. block alongside Savannah Guthrie, having received a notable salary increase from $3 million to $5–6 million per year. His net worth, reported at $14 million, is reflective of both his TV salary and broader media presence.

7. Dylan Dreyer

• Net Worth: $5 million (2025)
• Main Role: Co-host, meteorologist, host of Weekend Today
• Other Projects: Host of Earth Odyssey with Dylan Dreyer, SiriusXM radio host
• Background: Meteorology graduate, Rutgers University

Dylan Dreyer, a graduate of Rutgers University, began her broadcast meteorology career at several local stations before joining Today. She currently serves as co-host of the show’s third hour and is regularly featured on Weekend Today. In addition to TV work, Dreyer hosts Earth Odyssey and participates in radio shows like Off the Rails. Parade magazine and Good Housekeeping confirm her net worth to be around $5 million in 2025.

Legacy Hosts: The Icons Who Shaped ‘Today’

While the focus is on current hosts, it’s worth recognizing some legendary figures who helped make Today what it is:

• Dave Garroway — First host, set the template for engaging morning television.
• Barbara Walters — Broke gender barriers in broadcast journalism.
• Katie Couric — Top-rated anchor who set salary records for women in news.
• Matt Lauer — Longtime anchor whose salary once led the industry, later controversial departure.

These iconic names each contributed to the legacy and financial trailblazing that are part of Today’s DNA.

Notable Projects and Side Hustles

• Earth Odyssey with Dylan Dreyer — Educational Saturday morning show about nature.
• Read with Jenna — Jenna Bush Hager’s celebrated book club segment.
• Off the Rails — Popular SiriusXM podcast with Al Roker, Dylan Dreyer, and Sheinelle Jones.
• Sunday Today with Willie Geist — In-depth interviews and cultural commentary.
• Books & Memoirs — Multiple hosts have published memoirs, children’s books, and novels.

These side ventures have significantly boosted both income and public profile for Today’s stars.

Factors Influencing Net Worth of Today Show Hosts

• Long-Term Contracts — NBC offers lucrative, multi-year deals for top talent, driving salaries upward.
• Media Appearances — Hosts regularly contribute to other NBC programs, radio shows, and guest interviews.
• Book Publishing — Several Today personalities have earned significant royalties from books and publishing.
• Brand Endorsements — High-profile hosts occasionally work with brands, though less so than other celebrities.
• Inheritance and Family Wealth — Notably relevant for Jenna Bush Hager.
• Podcasting and New Media — Expanding into podcasts and streaming radio adds supplemental income.

FAQ: Frequently Asked Questions

Final Thoughts

The financial fortunes of Today Show hosts in 2025 reflect a combination of longevity, media versatility, public recognition, and strategic career moves. Whether through contract negotiations, side hustles, or personal branding, these broadcasters are among the most well-compensated in American television. Their influence extends far beyond the morning hour—encompassing books, podcasts, radio, and cultural dialogue. As the show evolves, so do its hosts’ financial legacies, ensuring Today’s continued dominance—and its anchors’ presence in entertainment’s upper echelon.

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Medha Deb is a commerce editor with a master's degree in applied linguistics from the University of Hyderabad, which has allowed her to develop a deep understanding of language and its application in various contexts. She specializes in the areas of beauty, health, and wellness and is committed to ensuring that the content on the website is of the highest quality.

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