Omoda has rapidly gained traction in the UK market since mid-2024, targeting younger drivers with bold crossover designs, advanced technology, and competitive pricing. Backed by Chery, one of China’s top automakers, Omoda offers petrol, electric, and plug-in hybrid options that challenge established rivals like Nissan and Renault.
Emerging Player in the UK Automotive Scene
Omoda entered the UK in 2024 as part of Chery’s expansion strategy, positioning itself as the youthful, style-focused brand alongside mainstream Chery and premium Jaecoo. Its crossovers emphasize sleek aesthetics over traditional boxy SUVs, appealing to urban millennials and families seeking flair without premium costs. By late 2025, Omoda achieved 14,223 UK registrations, surpassing brands like Citroen and Lexus, with global exports (combined with Jaecoo) reaching 940,000 units.
The brand’s growth is fueled by a expanding dealer network, currently at 81 joint sites with Jaecoo (aiming for 100 by early 2026), and plans to integrate Chery sales. A standout feature is the seven-year/100,000-mile warranty, providing long-term peace of mind rare in the segment.
Current Lineup: From Compact to Flagship
Omoda’s UK portfolio centers on two key models: the Omoda 5 family and the larger Omoda 9. Both deliver high equipment levels, efficient powertrains, and modern interiors at accessible prices starting under £25,000.
Omoda 5: Versatile Compact Crossover
The Omoda 5, launched in 2023 and updated in August 2025, is the brand’s bestseller, accounting for most sales (petrol versions at 70%). Priced from £23,990, it rivals the Nissan Qashqai and Renault Scenic with its 1.6-litre turbo petrol engine (197bhp, detuned post-update) paired to a seven-speed DCT automatic. A February 2026 SHS-H hybrid variant starts near £26,000, blending efficiency and performance.
Key updates addressed early critiques on ride quality, suspension geometry, steering, and infotainment glitches. Now, all versions share a unified setup with larger displays, wireless charging, and a redesigned gear selector.
- Powertrains: Petrol (1.6T, smooth urban drive), E5 electric (battery-focused for Scenic rivals), upcoming hybrid.
- Trims: Entry Knight (wireless charging, heated seats, LED lights, parking sensors); top Noble (ambient lighting, 360 cameras, Sony audio, sunroof, heated wheel/windscreen).
Interior highlights include leather-trimmed dash, heated front seats, and wireless Apple CarPlay/Android Auto. Boot space suits family needs, with LED exterior lighting enhancing its futuristic look.
Omoda 9: Premium PHEV Powerhouse
Introduced summer 2025 from £45,000, the Omoda 9 targets Volvo XC60 and Toyota RAV4 buyers. Its ‘all or nothing’ philosophy means top-spec only: 449bhp plug-in hybrid with 93-mile electric range and 0-62mph in 4.9 seconds. This high-power setup (443bhp cited elsewhere) delivers thrilling performance in a spacious mid-size SUV frame.
Loaded with tech like adaptive cruise and surround cameras, it elevates Omoda’s premium credentials while maintaining value through the warranty.
Technology and Driver Assistance Features
Omoda’s vehicles shine in tech integration, prioritizing connectivity and safety. The updated infotainment system features dual screens, voice controls, and seamless smartphone mirroring. Rear-view cameras with dynamic guidelines aid parking, while premium audio elevates drives.
Safety is comprehensive across models:
- Blind spot detection
- Lane keep assist/guidance
- Adaptive cruise control
- Automatic emergency braking
- Front/rear parking sensors, 360-degree views (higher trims)
These ADAS features operate intuitively, supporting urban and motorway journeys without overwhelming drivers.
Performance, Efficiency, and Practicality Breakdown
| Model | Powertrain | Power | 0-62mph | Price (from) | Key Rivals |
|---|---|---|---|---|---|
| Omoda 5 | 1.6T Petrol | 197bhp | ~8s | £23,990 | Nissan Qashqai |
| Omoda E5 | Electric | TBC | TBC | TBC | Renault Scenic |
| Omoda 5 Hybrid | SHS-H | TBC | TBC | £26k | Family SUVs |
| Omoda 9 | PHEV | 443-449bhp | 4.9s | £45,000 | Volvo XC60, RAV4 |
Note: Exact hybrid/E5 figures pending full UK rollout; petrol offers refined city performance.
Why Omoda Appeals to UK Buyers
For young professionals and families, Omoda combines premium touches (leather, heated elements, advanced screens) with affordability. Its rapid evolution—updates within two years—shows responsiveness to feedback, unlike slower incumbents. Strong sales reflect this, with petrol 5 leading amid EV hesitancy.
Practicality shines: ample space, effortless DCT shifts, and safety nets for confidence. While some note cramped rears, equipment density compensates, making it a smart value pick over pricier Europeans.
Buying Guide: Dealers, Finance, Ownership
Visit one of 81 dealers for test drives; configurators online let you customize colors, wheels, and trims. Finance options mirror rivals, with leasing deals competitive. Ownership perks include the extended warranty and quick service networks.
Pros: Style, tech, price, warranty.
Cons: Brand newness, potential resale unknowns, interior space limits.
Frequently Asked Questions
What is Omoda’s background?
A Chery sub-brand launched for global youth markets, not sold in China but exporting massively.
Which Omoda model is best for families?
Omoda 5 offers great value and space; upgrade to 9 for luxury and power.
Are Omodas reliable?
Backed by 7-year warranty; early updates fix issues, but long-term UK data emerging.
Electric options available?
Yes, E5 EV and 9 PHEV with 93-mile range; more hybrids coming.
How does Omoda compare to MG or BYD?
Bolder design, similar pricing/tech, but faster UK growth.
References
- OMODA 5 Review 2026 | Performance & Pricing — Carwow. 2026. https://www.carwow.co.uk/omoda/omoda-5
- What is Omoda? Complete brand, model and tech guide for UK car buyers — Auto Express. 2025-10-25. https://www.autoexpress.co.uk/omoda/368119/what-omoda-complete-brand-model-and-tech-guide-uk-car-buyers
- Omoda 5 Review 2026, Price & Specs — What Car?. 2026. https://www.whatcar.com/omoda/5/4×4/review/n26843
- Car Configurator — OMODA Auto UK (official). Accessed 2026. https://omodaauto.co.uk/car-configurator/
- What Is OMODA? The Complete OMODA Cars Guide — Sandown Group. 2026. https://www.sandown-group.co.uk/news/what-is-omoda-the-complete-omoda-cars-guide

