Kia Soul EV vs MG ZS EV: Electric SUV Showdown

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Written by
Integrated MA, Certified Relationship Coach

The shift to electric vehicles continues to accelerate, with compact SUVs like the Kia Soul EV and MG ZS EV leading the charge for families seeking affordable, zero-emission transport. Both models promise everyday usability, impressive warranties, and modern tech, but they differ significantly in range, pricing, and driving feel. This comprehensive comparison dives into their strengths and weaknesses across key categories to determine which one better suits budget-conscious buyers prioritizing value, space, or long-distance capability.

Overview of the Contenders

The Kia Soul EV arrives with bold, futuristic styling and a substantial 64kWh usable battery capacity, targeting drivers who value extended range and premium features. Priced around £34,295 for the First Edition trim, it boasts a WLTP range of 280 miles, making it ideal for longer journeys without frequent charging stops.

In contrast, the MG ZS EV in Exclusive spec starts at £27,495, undercutting the Kia while offering a 44.5kWh battery and 163-mile WLTP range. It’s positioned as an entry-level EV with strong value, larger boot space, and a competitive warranty, appealing to urban commuters and families on tight budgets.

Both vehicles feature single electric motors with front-wheel drive, automatic transmissions, and robust safety suites, but their philosophies diverge: Kia emphasizes refinement and distance, while MG focuses on affordability and practicality.

Performance and Driving Dynamics

On the road, the Kia Soul EV’s 201bhp and 395Nm of torque deliver brisk acceleration, hitting 0-60mph in 7.1 seconds. Its mid-range punch shines in overtakes, with 30-70mph in 6.3 seconds, and it maintains composure at higher speeds up to 104mph. Real-world tests show confident handling, better grip, and a more engaging drive, thanks to sharper throttle response and cohesive chassis tuning.

The MG ZS EV, with 141bhp and 353Nm, is close behind at 0-60mph in 7.4 seconds, offering ample flexibility for city and highway use despite fading acceleration beyond 50mph. Top speed is 87mph, and while it lacks the Kia’s polish, it’s surprisingly rapid for its price, outperforming many petrol SUVs.

Braking distances favor the MG slightly (70-0mph in 45.9m vs Kia’s 49.1m), but the Kia feels more planted overall. Noise levels are comparable at motorway speeds, with the Kia quieter on wind and the MG on road surfaces.

Performance MetricKia Soul EVMG ZS EV
0-60mph7.1 secs7.4 secs
30-70mph6.3 secs7.2 secs
Top Speed104mph87mph
70-0mph Braking49.1m45.9m

Battery Range and Efficiency

Range is where the Kia dominates, thanks to its larger battery. Real-world tests yielded 250 miles for the Kia versus 160 miles for the MG, with efficiencies of 3.9 and 3.6 miles/kWh respectively. In colder conditions, the MG managed 128 miles, improving to 160 in warmer weather, while the Kia’s superior efficiency (up to 3.2 miles/kWh in some tests) maximizes its capacity.

Charging speeds are competitive: Kia supports up to 100kW DC (54 minutes for 10-80%), while MG peaks at 50kW (40 minutes). Both handle 7kW AC home charging adequately, but Kia’s faster DC option suits public networks better.

  • Kia Soul EV: 67.1kWh gross (64kWh usable), WLTP 280 miles
  • MG ZS EV: 44.5kWh usable, WLTP 163 miles

Pricing and Ownership Costs

The MG ZS EV wins on upfront cost, saving over £6,000 compared to the Kia. After three years/36,000 miles, MG’s residual value is stronger at 42.6% (£11,721) versus Kia’s 38.4% (£13,173), leading to lower depreciation (£15,774 vs £21,122).

Running costs are similar: annual electricity for 12,000 miles is £443 (Kia) vs £480 (MG), with insurance cheaper on MG (group 21, £536 quote) than Kia (group 34, £598). Both have 7-year warranties (Kia 100,000 miles, MG 80,000), zero road tax, and low servicing (£239 for Kia over 3 years).

Cost Factor (3yrs/36k miles)Kia Soul EVMG ZS EV
On-road Price£34,295£27,495
Depreciation£21,122£15,774
Electricity (12k miles/yr)£443 x3 = £1,329£480 x3 = £1,440
Insurance Quote£598/yr£536/yr

Interior Comfort and Technology

Kia’s cabin offers a superior driving position, intuitive 10.25-inch infotainment with wireless Apple CarPlay/Android Auto, and wireless charging. Materials feel upscale, though the digital dash is absent.

MG matches with a 10.1-inch screen, wired CarPlay/Android Auto, and keyless entry, but lacks wireless charging. Both include adaptive cruise, lane-keep assist, AEB, heated seats, and leather. Driver Power ratings favor Kia (3rd manufacturer) over MG (27th), though MG dealers score higher (7th vs 5th).

Practicality and Space

Family buyers will appreciate MG’s larger boot (448/1,375 litres vs Kia’s 315/1,339 litres) and slightly bigger dimensions (4,314mm long vs 4,195mm). Both seat five comfortably with Isofix, but MG edges out for luggage. Kerb weights are 1,757kg (Kia) vs 1,539kg (MG), affecting payload marginally.

  • Turning Circle: Kia 10.6m (more maneuverable), MG 11.2m
  • No Towing Capacity: Neither rated for trailers

Safety and Reliability

MG earns a 5-star NCAP (90% adult, 85% child protection from 2019), with full ADAS suite. Kia lacks a recent NCAP but includes equivalent tech: seven airbags, blind-spot monitoring, parking sensors/camera. Kia’s reliability reputation outshines MG’s, per surveys.

Real-World Verdict

For short urban trips and maximum value, the MG ZS EV excels with low costs, space, and kit. However, the Kia Soul EV is the all-rounder, offering superior range, drive, and tech for those willing to pay more. Choose Kia for distance and refinement; MG for budgets and boots.

Frequently Asked Questions

Which has the longer range: Kia Soul EV or MG ZS EV?

The Kia Soul EV achieves up to 280 miles WLTP, roughly 60% more than the MG’s 163 miles, ideal for longer drives.

Is the MG ZS EV cheaper to run?

Yes, with lower purchase price and insurance, though electricity costs are similar over time.

Do both have long warranties?

Both offer 7 years, with Kia covering 100,000 miles vs MG’s 80,000.

Which is better for families?

MG ZS EV, due to its larger boot and competitive pricing.

How fast do they charge?

Kia: 100kW DC (54min 10-80%); MG: 50kW (40min).

References

  1. Kia Soul EV vs MG ZS EV — Auto Express. 2020-approx. https://www.autoexpress.co.uk/car-group-tests/352006/kia-soul-ev-vs-mg-zs-ev
  2. Twin test: Kia Soul EV First Edition vs MG ZS EV Exclusive — DrivingElectric. 2020-approx. https://www.drivingelectric.com/reviews/1693/twin-test-kia-soul-ev-first-edition-vs-mg-zs-ev-exclusive
  3. Kia Soul EV vs MG ZS EV – DrivingElectric (Video Transcript) — DrivingElectric YouTube. 2020-approx.
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