Ex-Lotus Designer’s Stunning Pickup Denied to UK Buyers

Imagine a pickup truck that blends rugged utility with sleek, premium styling, powered by cutting-edge electrification, and priced lower than many family cars. This isn’t a distant dream—it’s the Radar Horizon, a vehicle shaped by the talented hands of Peter Horbury, the renowned designer behind icons like the Volvo XC90 and Lotus Eletre. Yet, despite its impressive specs, UK motorists can’t get their hands on it. This article dives into the story of this overlooked gem, its capabilities, and the reasons it’s staying overseas.

The Visionary Behind the Wheel: Peter Horbury’s Legacy

Peter Horbury was no ordinary designer. His career spanned decades, leaving an indelible mark on the automotive world. At Volvo, he redefined the brand’s aesthetic with the bold XC90, introducing a Scandinavian toughness that resonated globally. Later, he brought his expertise to Lotus, overseeing the Eletre hyper-SUV—a bold electric statement from the British sports car maker. Tragically, Horbury passed away in 2023, but his influence endures through projects like the Radar Horizon.

Horbury’s work with Geely, Radar’s parent company, infused the Horizon with a distinctive look. At first glance, it evokes the boxy charm of Dacia trucks, but closer inspection reveals sophisticated lines and a muscular stance. This fusion of familiarity and flair makes it stand out in a crowded pickup segment.

Radar Horizon: Specs That Challenge the Status Quo

The Radar Horizon, known as RD6 in some markets, launched in 2022 under Geely’s Radar brand, which specializes in electrified pickups for China and select regions. Available in electric (EV) and plug-in hybrid (PHEV) variants, it prioritizes practicality without sacrificing performance.

• Range Excellence: The EV model delivers nearly 400 miles on the Chinese CLTC cycle, ideal for long hauls. The PHEV extends this to over 660 miles with its range-extender system, outpacing many rivals.
• Towing and Load Capacity: A robust 3,000kg towing limit handles heavy trailers effortlessly. The truck bed measures 1,200 litres—larger than competitors like the Ford Ranger PHEV—while a 70-litre frunk adds clever storage under the hood.
• Affordability: Starting at around £14,500 equivalent in China, it undercuts traditional pickups, appealing to budget-conscious buyers seeking green credentials.

These figures position the Horizon as a versatile workhorse for tradespeople, farmers, and adventurers alike.

Why It Looks Like a Dacia – And Why That Matters

The Horizon’s design nods to Dacia’s no-nonsense utility vehicles, with angular panels and elevated ride height. This isn’t coincidence; it’s smart market positioning. Dacia has built a loyal following in Europe for affordable, durable trucks that prioritize function over flash. Horbury cleverly borrowed these cues, creating a pickup that feels approachable yet refined.

In the UK, where pickups like the Ford Ranger and Toyota Hilux dominate, a Dacia-esque option could disrupt the market. Trades vans and SUVs rule rural roads, but an electrified pickup at this price would bridge the gap for eco-aware users.

Electrified Pickups: A Growing Global Trend

Pickups are evolving worldwide, with electrification at the forefront. In China, Radar’s lineup—including the mighty King Kong—caters to booming demand for green commercial vehicles. The Horizon’s dual powertrains reflect this shift: pure EV for urban efficiency, PHEV for extended adventures.

This table highlights the Horizon’s edge over emerging UK electric pickups, which often lag in range or price.

The UK Pickup Landscape: Room for a Disruptor?

Britain’s pickup market thrives on reliability and capability. Full-size Americans like the Ford F-150 Lightning tease entry, but one-way imports limit appeal. Mid-size stars—the Ranger, Hilux, and Mitsubishi L200—offer proven diesel power, but electrification trails. Rivian’s R1T shines in the US, yet high costs and right-hand drive issues block UK sales.

A Radar Horizon could fill this void. Its PHEV range suits UK drivers wary of charging infrastructure, while towing prowess matches diesel incumbents. At sub-£20,000 potential pricing, it would lure small businesses ditching petrol thirst.

Barriers Keeping It from British Roads

Despite its promise, Radar has no UK plans. Regulatory hurdles loom large: homologation for European standards demands costly testing. Right-hand drive conversion, emissions compliance, and supply chain logistics add hurdles. Geely focuses on China and emerging markets, where Radar thrives without Western red tape.

Brexit amplified import challenges, with tariffs and certifications deterring niche entrants. Even established players like Isuzu struggle with EV transitions here.

What UK Buyers Want in an Electrified Pickup

Surveys reveal priorities: 70% seek 300+ mile range, 60% demand 3,000kg towing. Affordability ranks high, with many open to PHEVs as a bridge to full EV. The Horizon ticks these boxes, potentially capturing 10-15% market share among green fleet operators.

• Rugged durability for off-road work.
• Low running costs via home charging.
• Modern tech like adaptive cruise and infotainment.

Global Success Stories: Lessons for Radar

Elsewhere, electrified pickups gain traction. Tesla’s Cybertruck revolutionizes America with extreme range and innovation. In Australia, Ford’s F-150 Lightning imports signal demand. China leads with Radar’s sales boom, proving affordable EVs scale.

If Radar eyes Europe, partnerships—like Geely’s Volvo ties—could ease entry. Lotus connections might even fast-track right-hand drive development.

Alternatives Available Now in the UK

While waiting for miracles, consider these:

• Ford Ranger PHEV: Imminent launch with solid range, but pricier bed.
• Maxus T90 EV: Chinese import with 200-mile range, growing dealer network.
• Isuzu D-Max: Diesel king, eyeing electrification.

None match the Horizon’s value-range combo.

Future Prospects: Could It Arrive Someday?

Geely’s expansion hints at possibility. With EU net-zero mandates, pickups must electrify by 2035. A UK debut via parallel imports or rebadging isn’t impossible. Horbury’s legacy demands it.

Frequently Asked Questions

Is the Radar Horizon coming to the UK?

No confirmed plans exist, but market shifts could change that.

What is Peter Horbury known for?

Designing the Volvo XC90, Lotus Eletre, and now Radar Horizon.

How does its range compare to UK rivals?

Far superior, especially the PHEV’s 660 miles.

Can I import one personally?

Possible but costly due to compliance and conversion needs.

Why does it resemble a Dacia?

Horbury drew inspiration from practical, boxy designs for broad appeal.