15 Best Makeup Brands In India In 2024

Reviewed by Barbie Ritzman, beauty expert Barbie Ritzman Barbie Ritzmanbeauty expert facebook_icontwitter_iconlinkedin_iconinsta_icon Specialty: Beauty products review Experience: 15 years
Written by Poulami Nag
Edited by Pratibha Bagdy
Fact-checked by Riya Saini
Last Updated on
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Facial skin is sensitive and delicate, and local makeup brands may cause skin breakouts and allergies. The chemicals and synthetic infusions they use to maximize effectiveness may not meet quality standards. These products may be harmful to the skin in the long term, causing damage and uneven skin tone.

Reliable makeup brands with high-quality ingredients provide the care you deserve. These brands offer makeup products to suit specific skin types, making them easier to choose. Scroll through our list of the 15 best makeup brands in India and create your beauty regime based on trust and goodwill.

15 Best Makeup Brands In India

1. Nyx Professional Makeup Soft Matte Lip Cream

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NYX Soft Mаttе Lip Crеаm – Аmstеrdаm Image: Nyx Professional Makeup

Nyx Professional is soft, lightweight, and long-lasting lip cream. It has a velvety finish with a slightly sweet aroma. The pigmented lip cream is infused with beeswax, which gives it a creamy, moisturizing texture with a matte finish. The lip cream is packed in a bottle with a tapered spray head for perfect, anti-fouling application and is available in many colors.

2. Maybelline New York Eyeshadow

Maybelline 24K nude eyeshadow palette contains 12 shades and multiple color-combination options, increasing the depth of the eyes. The eye shadows are infused with shiny metallic gold pigments to give your eyes a dazzling appearance. The palette has a double-ended brush for precise application. The broad color spectrum is suitable for creating a versatile appearance.

3. Lakme Absolute Blur Perfect, Makeup Primer

Lakme Absolute Blur Perfect lightweight and water-proof primer can help keep the makeup flawless and lasting and can eliminate blemishes and give an even skin tone. It provides a matte effect and camouflages blemishes and pores. You can use the primer standalone or under a moisturizer to immediately obtain a smooth and radiant look. The creamy formula blends effortlessly and brightens the skin.

4. DUcare Kabuki Brush Makeup Tools

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DUcare makeup brushes maintain professional standards. The Kabuki brushes have dense, soft, and silky bristles made of synthetic fiber. The brush features an environment-friendly wooden handle and aluminum ferrules. The handmade brushes are crafted over a detailed process. The flat foundation brush can easily cover dark spots, acne scars, and blemishes. The brush is cruelty-free, ensuring a quality and luxurious makeup experience.

Why We Think It's Worth Buying

It has received 78 reviews on Amazon and is a popular choice among shoppers.

5. Vega Premium Eye Lash Curler

The Vega Premium curler has a semi-circular curling pad, and its contour design can stably hold the eyelid and curl the small delicate eyelashes. The curler has a plastic non-slip grip on the handle, and the ergonomic design and fine curling facility make it a favorite among professional stylists.  It does not tug or tear the lashes and is pain-free.

6. Swiss Beauty Professional Liquid Concealer

Swiss Beauty concealer is a liquid formula that does not contain wax or oil, leaves the face naturally covered, giving it a fresh appearance. The lightweight pigments offer a translucent base for your makeup, highlight the skin’s natural highs and lows, and cover dark circles, blemishes, and dark spots on the skin, leaving the skin flawless and bright. The liquid formula covers fine lines and provides complete coverage instantly. The non-comedogenic formula contains no fragrance and has been dermatologically tested.

7. L’Oreal Paris Rouge Signature Matte Liquid Lipstick

Use L’Oreal Paris liquid matte lipstick and say goodbye to heavy and dry matte lipsticks. The liquid matte lipstick has a lightweight, oil-in-water formula that allows lips to breathe and stay soft all day long. The smooth matte finish lipstick comes in 12 bold colors that can give your lips a bare sensation. The instant color application can comfortably last all day. Colors are easy to combine and can be used in various shades.

8. Insight Non Transfer Lip Color

Insight lip color is a highlighting stick that provides an instant, illuminated appearance to lips. The formula is water-proof and smudge-free with a subtle matte finish that does not contain parabens and has not been tested on animals. It has rich pigmented color shades and can be effective in one-stroke applications. The liquid lipstick has a light matte effect, keeps lips moisturized for a long time.

9. Faces Canada Weightless Stay Matte Compact

Faces Canada product is rich in vitamin E and shea butter, can enhance skin health, protect against sun exposure, and give you a matte finish effect. The moisturizing formula can cover imperfections and even out the facial skin tone. The matte powder absorbs excess sebum and keeps away shine. It blends easily and makes the skin look natural. The brand offers a variety of shades and textures to suit every skin type and color.

10. Blue Heaven Line And Design Sketch Eyeliner

Blue heaven sketch eyeliner is a liquid formula in pencil form. It has a soft felt tip on the eyelid for perfect precision. The quick-drying ink is water-proof and smudge-free and lasts all day long. The tip is excellent for drawing the perfect wings.

11. Colorbar Perfect Match Primer

Colorbar Primer is an oil-free formula that can effectively cover fine lines, wrinkles, and uneven skin texture. It gives the skin a satin finish and a smooth and soft feeling. The Perfect match primer can be used as a foundation or concealer for an even skin tone, while the transparent gel helps the makeup long-lasting. The creamy texture quickly absorbs and blends well into the skin, keeping the face moist while controlling oil secretion. The dermatologically tested does not contain fragrances.

12. Kylie Makeup Brush Set

Kylie offers a set of 12 brushes and two sponge puffs. It comes with a small convenient storage box that is easy to carry. The brushes come in various sizes and can be used multiple times. The bristles are soft and comfortable on the skin. The brushes allow easy application, while the puffs help to even out the makeup. The concealer brush helps cover blemishes and has a sharp side, making it easy to reach the eyes and nose that need extra coverage.

13. LA Perla Exclusive Beauty Combo Makeup Set

If you are looking for an exclusive makeup set, the La Perla Beauty combo includes a gold facial kit with compact powder, eyeliner, a massager, and a handbag. The product has a variety of colors to choose from and is durable. The facial kit is suitable for oily and dry skin. The compact powder is light and delicate, helping cover imperfections and reduce open pores.

14. Sugar Cosmetics Dream Cover SPF15 Mattifying Compact

Sugar Cosmetics Chococcinois a compact matte powder suitable for medium skin tones. The formula is rich in vitamin E, minerals, and SPF 15,which protects the skin from sun damage and tanning. This makeup base helps to set makeup perfectly and controls oil secretion for more than five hours, thereby preventing shine. The compact blurs enlarged pores, wrinkles, scars, and pigmentation and gives the skin an even complexion.

15. Avon True Color Perfectly Matte Lipstick

As the world’s leading beauty products company, Avon brings you its first matte lipstick. This matte lip color has a smooth formula that does not crack or cake, seals in moisture, and keeps lips soft. The lightweight formula is shine-free and glides on smoothly with buildable coverage. It does not contain sulfates, parabens, and talc.

*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

How To Choose The Right Makeup Brands?

With so many Indian and foreign brands available in the market, it is not easy to choose the best. Here are some things to consider while choosing a makeup brand in India.

  1. Skin type: Knowing your skin type is the first step in choosing any beauty Most trusted brands offer a range of products that are suitable for different skin types. For example, if you have sensitive or acne-prone skin, herbal or organic brands, such as Himalaya or Mama Earth, are good choices.

Barbie Ritzman

, a beauty and skincare specialist, says, “Choose shades that complement your skin tone. Not all shades will work equally well for everyone, so knowing what works best for you is essential. Opting for a shade specifically suited to your skin tone can make all the difference instead of going for a general color.

  1. Reputation: Several brands offer makeup products. However, you must choose products offered by reputable and trustworthy brands. Check the ratings and reviews of the product you decide to buy, especially if you try the brand for the first time.
  1. Ingredients: Many leading brands in India use parabens and silicones, which can cause temporary effects. Chemicals help extend the shelf life of products, but they are harmful to the skin in the long run. Ensure the ingredients are non-allergic and do not clog pores. Choose ingredients that are friendly to the skin and offer hydration, moisturization, and protection against environmental factors.
  1. Price: Most branded products are expensive, but comparing prices can help you save money and plan your budget accordingly. However, never compromise on the quality aspect.
  2. Return policy: A good brand will provide a guarantee and return policy if the product is damaged or does not meet the standard. Before purchasing a product, be sure to check the product’s return policy, especially when it comes to expensive brands.

Whether you have oily, combination, dry, or sensitive skin, you must choose products from trusted makeup brands to achieve a stunning makeup look without skin issues. Our list of the best makeup brands in India includes some popular options that use high-quality ingredients to ensure your makeup stays without looking runny or cakey and doesn’t damage your skin in the long run. However, before choosing the right makeup brand for your skin, you must first assess your skin type and needs and purchase accordingly. Also, choose ingredients that are non-allergic and do not clog pores to prevent skin concerns for an even finish. So, play with different products and colors from the reputed brands and stay worry-free.


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Barbie Ritzman
Barbie Ritzmanbeauty expert
Barbie Ritzman is a beauty & skincare specialist and the founder of the website Barbie's Beauty Bits. As a beauty editor for 15 years, Barbie helped many beauty brands, from skincare to wellness, plastic surgeons, aestheticians, and day spas, to grow their online presence and brand.

Read full bio of Barbie Ritzman
Pratibha holds a master's degree in English from Madras University and has qualified UGC-NET. A bookworm from a young age, she devours books and digital humanities to nourish her writing projects. Pratibha began her writing career in 2018 and has experience writing formal, informal, and technical content.

Read full bio of Pratibha Bagdy
Riya did her graduation in English from the University of Delhi and post graduation in English from Indira Gandhi National Open University. She started her journey as a writer in 2020 and has written content for various technical, marketing and lifestyle websites.

Read full bio of Riya Saini